COLORADO COMMUNITY COLLEGE SYSTEM
SYSTEM PRESIDENT’S PROCEDURE

Guidelines for Advertising


SP 8-60a

EFFECTIVE: June, 1993
REVISED: February 21, 1994, July 1, 1997
RETITLED: September 14, 2000
RETITLED: August 25, 2001
REVISED: May 22, 2002

REFERENCE: Advertising contracts, BP 8-60

Approved:

/ Joe D. May /

S/ Joe D. May
System President

Application

This procedure applies to central office and the state system community colleges.

Guidelines

  1. Broadcast of (radio/TV) ads should be limited to service/informational spots for community colleges.
  2. Informational inserts and schedules may be distributed in service area through newspapers and/or bulk mailing whichever is more cost efficient.
  3. Public service announcements are encouraged and should/will be explored.
  4. Individual community colleges are encouraged to use cable and community TV.
  5. Community colleges may purchase newspaper ads for specific program announcements, registration, etc. (law enforcement, victim assistance, etc.).
  6. Discretion should always be used in deciding content of advertising. Informational materials are encouraged. Comparison/directly competitive copy is discouraged.
  7. Consortium advertising, such as Metro or Southern community colleges, is highly recommended and should be explored for reasons of cost efficiencies and impact.