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ANALYTICS

Segmenting Social Traffic in Google Analytics
SEOmoz
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The New Business Intelligence of Social Media
Room 214


MOBILE
As Web goes mobile, colleges fail to keep up
Chronicle of Higher Education
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Designing for the Mobile Web: Special Considerations
UXmatters
###
Facebook Acquires Startup to Boost Mobile Advertising
PC Magazine
###
Facebook CTO: Mobile Is 2011 Priority
Wall Street Journal blog
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US mobile users use e-mail more than Facebook, chart says
CNN International


SEARCH ENGINE OPTIMIZATION
A Real World Search Engine Optimization Example Of Ranking Progress
Advertiser Talk
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Free Search Engine Optimization Techniques and Tips to Improve Website ...
Jazzou



SOCIAL MEDIA

Social Media, Student Affairs, and Influence
Inside Higher Education
###

Understanding the Twitterverse
Brian Solis and Jess3
###
5 key tips for a successful content strategy
Mashable
###

5 stages of humanization for a social business

Smartblogs.com
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Get your college’s Klout influence score

Klout.com
###

The 12 most influential colleges on Twitter
Huff.to
###

Campus Overload Live with Jenna Johnson: College social media

Live.Washingtonpost.com
###

Social Media and Higher Ed 2010: My Favorite Things
Patrickpowers.net
###

Social Media Monitoring Tools Directory
Social Media Monitoring.ca
###

Social media newbies: Advice from Harper College
Washington Post blog
###

Twitter's Ad Revenue Predicted to Pass MySpace
PC Magazine
###
Long-Term Social Media Planning
ReadWriteWeb
###

Social Customer Relationship Management Software: Curb Your Enthusiasm

click.icptrack.com
###
A New Path Spun from Facebook
click.icptrack.com
###
Mark Zuckerberg's Facebook page hacked
CNNMoney

 

 

PR/MARKETING/ONLINE REPUTATION MANAGEMENT
A primer on online reputation management
CNET
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Making Email Newsletters More Social
Reuters

 

 

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edited by Joe Marquez and FRCC’s Sandra Bergman

 

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